Digital advertising for businesses in the United States
We create and manage digital advertising campaigns on Google, YouTube, Facebook, Instagram, LinkedIn, and TikTok so your business gets customers, not just clicks. We track every lead that comes in by form, phone call, or WhatsApp, so you know what each customer costs you and which channel is worth investing in.
We track every lead
44 services in digital advertising
Platforms we advertise and track on
- Google Ads
- Meta Ads
- Google Analytics
- YouTube
- TikTok
- Google Tag Manager
Digital advertising and lead generation services
We group our 44 services by platform and by goal. The usual approach is to combine a search channel, a social media channel, and solid tracking.
Google Ads and YouTube
7 servicesMeta Ads: Facebook and Instagram
5 servicesLinkedIn, TikTok, and multichannel
7 servicesLead generation by industry
16 services- B2B digital advertising
- Advertising for service businesses
- E-commerce advertising
- Advertising for manufacturers and industrial companies
- Real estate advertising
- Healthcare and medical practice advertising
- Lead generation campaigns
- B2B client acquisition strategies
- Landing pages for ad campaigns
- Sales and conversion funnels
- Restaurant digital advertising
- Digital advertising for schools and universities
- Travel and hotel digital advertising
- Digital advertising for lawyers
- Event digital advertising
- Car dealership digital advertising
Analytics, audits, and optimization
9 servicesWe couldn’t find that service in this category
Tell us what you need: it’s almost always a combination of several services.
Which platform should your business advertise on?
Each platform reaches people at a different moment. Choosing well is what most affects your cost per customer.
| Platform | How it reaches your customer | Works best for… |
|---|---|---|
| Google Ads (search) | Shows up when the person is already searching for what you sell. | Services with active demand: repairs, appointments, quotes, and products people search for by name. |
| Meta Ads | Shows your ads on Facebook and Instagram based on interests, age, and location. | Visual products, launches, events, and local businesses that need to get known. |
| LinkedIn Ads | Targets by job title, industry, and company size. | B2B sales with high ticket sizes and decisions made by executives or department heads. |
| TikTok Ads | Short videos in a native format that people watch all the way through. | Brands that speak to younger audiences and products that are easier to understand when shown. |
| YouTube Ads | Video before or during the content your audience is already watching. | Products or services that need more than one image to be understood. |
How we handle your ad spend
Your ad budget is your company’s money. We treat it that way: with tracking from day one and decisions based on data, not hunches.
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Tracking before ads go live: we set up Google Tag Manager and conversions to count form submissions, phone calls, and WhatsApp clicks.
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A landing page built for the campaign, because a good ad that leads to a confusing page wastes your budget.
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Ongoing optimization: we adjust keywords, audiences, ads, and bids based on what the data shows.
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Exclusion of searches and audiences that don’t convert, so you don’t pay for useless clicks.
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Accounts in your company’s name: we recommend that the ad accounts belong to you, and we manage them with the permissions you grant us.
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A monthly report in plain language: how much you spent, how many leads you got, what each one cost, and what we’ll change.
Digital advertising FAQ
What people ask us before they start investing in ads.
Can’t find your question?
Message an advisor and we’ll get back to you during business hours (Bogotá time, UTC-5).
How much should I invest in digital advertising?
It depends on your industry, your city or country, and the cost per click in your niche. We recommend a starting budget based on keyword and audience research, then adjust it with the results from the first few weeks.
Can you guarantee a number of customers?
No, and be wary of anyone who does: results depend on the market, the offer, the price, and how your team follows up. What we do is track clearly and make data-driven decisions to lower your cost per customer.
Which is better, Google Ads or Facebook Ads?
They don’t compete; they do different jobs. Google Ads captures people already searching for what you sell; Facebook Ads creates demand among people who don’t know you yet. Many businesses use both, leaning more on one or the other depending on the product.
I already have active campaigns. Can you review them?
Yes. We run a Google Ads audit or a Meta Ads audit to find wasted spend, tracking problems, and opportunities before we propose changes.
Do I need a website to advertise?
It isn’t required, but it helps a lot. A campaign landing page usually turns more visitors into leads than sending traffic to your homepage or straight to WhatsApp.
Services that complement your campaigns
Advertising brings in visitors; what happens next decides whether they become customers.
Want to know how much it could cost you to get a customer?
Message one of our advisors with your industry and your city. We’ll give you an initial spend estimate and tell you which platform we’d start with.
Fill out the quote formTalk directly to an advisor
- info@pacoweblatam.com
- Monday to Friday: 8 a.m.–6 p.m.
Saturday: 8 a.m.–2 p.m.