Franchised dealerships
New vehicles by model.
Automotive advertising that drives test drives in the US
Buying a car or motorcycle takes weeks of comparing models, trims, and prices. Our car dealership digital advertising supports that comparison: campaigns by model, an inventory catalog on Meta, and ads on searches by trim and city. The goal is for buyers to request a test drive or a quote, and for your salesperson to respond quickly. Automotive marketing connected to your sales team, not just to the click.
Updated:
- Campaigns by model and trim
- Test drive requests
- Synced inventory
From ad to test drive
10 years building for businesses
What automotive advertising includes
Model, inventory, and sales response.
By model
- Campaigns by line and trim.
- Messaging by use: family, work, city.
- Comparisons against the competition.
Inventory
- Vehicle catalog on Meta.
- Used vehicles with photo, year, and mileage.
- Updated when a car sells.
Leads
- Test drive forms.
- Clicks to the salesperson’s WhatsApp.
- Report by model and location.
Classified ads or your own ads
Classifieds sites help, but your vehicle competes on the same page with many others.
| Aspect | Classifieds only | PACOWEB’s own ads |
|---|---|---|
| Competition | Next to other sellers. | Your ad, your brand. |
| Segmentation | The site’s. | By city, interests, and behavior. |
| Data | They stay on the portal. | They reach your team. |
| Measurement | Listing views. | Test drives and quotes. |
Are your salespeople getting few serious buyers? Let’s review your campaigns by model.
Automotive businesses we serve
A strategy for each lot.
Used car lots
Changing inventory with a catalog.
Motorcycles
Young and working buyers.
WhatsApp contact
An advisor one click away.
Click-to-WhatsApp adsHow we run your dealership’s ads
Before you spend a single dollar, we set up proper tracking and define who we’re talking to and what counts as a result. Then we launch, optimize every week, and report to you in plain language.
-
Step 1: Assessment
We review your business, your competitors, your current accounts, and what a customer is worth to you.
You: give us access to your accounts
You get: an assessment and measurable goals -
Step 2: Tracking
We set up conversions, pixels, and Google Tag Manager to track forms, phone calls, and WhatsApp.
You: agree with us on what counts as a conversion
You get: working conversion tracking -
Step 3: Strategy and ads
We define audiences, keywords, and budget, and we create the ads.
You: approve the copy and creatives
You get: campaigns ready to launch -
Step 4: Launch and optimization
We launch and adjust bids, audiences, ads, and budget every week.
You: tell us about lead quality
You get: documented optimizations -
Step 5: Report and decisions
We show you cost per lead and per customer, and what to do next month.
You: review the report with us
You get: a clear monthly report
Where it works best
Businesses with inventory and a sales team.
Dealerships with multiple locations
Budget by location.
Service and repair shops
Maintenance and parts.
Work vehicles
Pickups and cargo vehicles for businesses.
Which acquisition strategy do you need? Find out in a minute
Four questions about your business so we can recommend where to start generating customers.
Your answers0 of 4
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Car dealership digital advertising FAQ
Can’t find your question?
Message an advisor and we’ll get back to you during business hours (Bogotá time, UTC-5).
Can I advertise financing or credit?
Yes, but Meta places those ads in a special credit category that limits targeting by age and location. We plan the campaign around that rule.
How is the vehicle catalog updated?
Through a file or an integration with your inventory. When you sell a car, it comes out of the catalog so you don’t advertise something you no longer have.
How much does a test drive from advertising cost?
It depends on the vehicle segment, the city, and the brand. Your ad budget is paid directly to the platform and is separate from our management fee.
What happens to the leads that come in?
We send them to your salespeople by email, CRM, or WhatsApp. Response speed matters as much as the ad.
What else is automotive advertising called?
People also search for this as automotive marketing, dealership advertising, car sales ads, or used car lot advertising. It ties in with lead forms, cost per lead, landing pages, WhatsApp, and CRM, which we review with you when the project calls for them.
Related services
Services that often complement this campaign.
Get a quote for your dealership’s advertising
Tell us which brands or types of vehicles you sell, how many locations you have, and how you handle interested buyers today.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.
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