Rising costs
When your cost per customer goes up.
Ad campaign optimizationGoogle Ads account audit for US businesses
An audit answers the question “Is my Google Ads account being managed well?” with evidence. We review structure, settings, conversion tracking, keywords and search terms, bids, ads, extensions, landing pages, and budget use, and we deliver a clear report with findings and an improvement plan ranked by impact.
Updated:
- Independent assessment
- Findings backed by evidence
- A plan prioritized by impact
Know where your account stands
900+ projects delivered
When to request an audit
The Google Ads audit types we’re asked for most, so you can find yours.
Switching agencies
Before or after switching vendors.
Before scaling
To scale spend with confidence.
Meta Ads audit
If you also invest in Facebook and Instagram.
Meta Ads campaign audit and optimizationWhat do your current campaigns need? Find out in a minute
Four questions to tell whether the problem is tracking, optimization, budget, or strategy.
Your answers0 of 4
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Remarketing
Reach people who have already shown interest.
Remarketing and retargeting ads
We recommend
Campaign optimization
Improve the cost per result of what you already have.
Ad campaign optimization
We recommend
Conversion tracking
Track forms, phone calls, and WhatsApp correctly.
Conversion tracking with Google Tag Manager
We recommend
Google Ads audit
An assessment of your Google account.
We recommend
Meta Ads audit
Review and fix your Facebook and Instagram campaigns.
Meta Ads campaign audit and optimization
What the audit reviews
A complete review of your account.
Setup
- Campaign and ad group structure.
- Locations, schedules, and devices.
- Conversion tracking.
Performance
- Keywords and search terms.
- Bids and strategies.
- Ads and assets.
Report
- Findings with screenshots.
- Estimated wasted spend.
- Action plan by priority.
Audits by account type
Each industry needs something different. These are the Google Ads audit cases we handle most.
Small businesses
Accounts set up without expert guidance.
E-commerce
Shopping and Performance Max.
B2B companies
Search with long sales cycles.
How we perform the audit
Before you spend a single dollar, we set up proper tracking and define who we’re talking to and what counts as a result. Then we launch, optimize every week, and report to you in plain language.
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Step 1: Audit
We review the structure, settings, tracking, and history of your campaigns.
You: give us read-only access
You get: a prioritized list of findings -
Step 2: Improvement plan
We rank fixes by impact and effort.
You: confirm the priorities
You get: an action plan -
Step 3: Implementation
We apply the changes or guide your team through them.
You: approve the changes
You get: fixed accounts -
Step 4: Follow-up
We compare metrics before and after the changes.
You: review the results
You get: an impact report
Trust your vendor’s report or get an audit
An outside look catches what becomes normal over time.
Just the usual report
- Perspective
- From whoever manages it.
- Scope
- Top-line metrics.
- Wasted spend
- Not quantified.
- Result
- Routine report.
PACOWEB audit
- Perspective
- Independent.
- Scope
- Full configuration.
- Wasted spend
- Estimated.
- Result
- Improvement plan.
Want to know if your Google Ads spend is being put to good use? Request an audit.
Google Ads account audit FAQ
Can’t find your question?
Message an advisor and we’ll get back to you during business hours (Bogotá time, UTC-5).
What access do you need?
Read-only access to your Google Ads account and, if possible, to GA4.
How long does it take?
Usually a few business days, depending on account size.
Do you make the changes?
We can implement them, or hand you the plan so your team or your agency can carry it out.
Is there a cost?
Yes. It’s a one-time service priced by account size; we quote it before we start.
What other names are used for a Google Ads audit?
Also known as a Google Ads review, a Google campaign assessment, or an SEM audit. It’s related to Google Analytics 4, Google Tag Manager, conversions, ROAS, and A/B testing, topics we review with you when the project calls for them.
Related services
Services that often complement this campaign.
Request your Google Ads audit
Tell us how much you spend per month and what concerns you about your account.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.
Your request0 of 6 required fields