WhatsApp sales
Catalog, orders, and payments right in the chat.
Order management automationAutomated WhatsApp for US businesses
WhatsApp is where your customers already are. We automate it with the official WhatsApp Business API to reply instantly, show your catalog, take orders and appointments, send alerts, and route conversations to multiple agents on a single number, all connected to your CRM and systems.
Updated:
- Official WhatsApp Business API
- Multiple agents, one number
- Connected to your CRM
Your WhatsApp, organized
10 years building for businesses
What WhatsApp automation includes
Your customers' favorite channel, made professional.
Setup
- Number setup on the official API.
- Business profile verification.
- Approved message templates.
Automation
- Automated replies and smart menus.
- AI assistant for frequently asked questions.
- Orders, appointments, and status updates with no manual work.
Team
- Shared inbox for multiple agents.
- Assignment by department or shift.
- Conversation history in your CRM.
WhatsApp Business app or automated API
The free app works to get started; once volume grows, it falls short.
| Aspect | WhatsApp Business app | API automated by PACOWEB |
|---|---|---|
| Agents | Few devices and no structure. | Multiple agents with assignment rules. |
| Automation | Basic quick replies. | Workflows, AI, and system integrations. |
| History | Stays on each phone. | Centralized in your CRM. |
| Bulk notifications | Limited broadcast lists. | Approved templates sent to opted-in contacts. |
Is your sales WhatsApp a mess of unanswered chats? We'll help you get it organized.
Ways to use automated WhatsApp
Based on what your business needs.
Customer service
Replies and cases handled in the channel.
AI customer service automationAlerts and reminders
Notifications for appointments, payments, and shipments.
Notification and reminder automationWhatsApp chatbot
AI-powered conversations.
AI chatbot developmentHow we automate your WhatsApp
We start with the process that takes up the most of your time, automate it, measure the savings, and move on to the next one. No never-ending projects.
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Step 1: Process mapping
We look at how the task is done today, who does it, how long it takes, and which tools it lives in.
You: walk us through the process step by step
You get: a process map and the current time spent -
Step 2: Workflow design
We define triggers, rules, exceptions, and the points where a person steps in.
You: validate the rules and exceptions
You get: a diagram of the automated workflow -
Step 3: Build and testing
We build the workflow with test data and run it alongside the manual process.
You: review the test results
You get: an automation working in testing -
Step 4: Go-live
We activate the workflow, set up error alerts, and train whoever supervises it.
You: appoint an internal owner
You get: a live workflow and an operations guide -
Step 5: Measurement and fine-tuning
We compare time spent and errors before and after, and fine-tune as needed.
You: report special cases to us
You get: a savings report and adjustments
Automated WhatsApp by industry
Businesses that sell and serve customers on WhatsApp.
Restaurants and delivery
Menu, orders, and delivery status.
Clinics and medical practices
Scheduling, confirmations, and prep instructions.
Retail
Catalog, quotes, and post-sale follow-up.
Which part of your sales process should you automate? Find out in a minute
Four questions about your sales process so we can recommend where to start.
Your answers0 of 4
We recommend
Automate the sales process
From first contact to close, with automated tasks and alerts.
Sales process automation
We recommend
Automate lead follow-up
Reminders and messages that keep every opportunity alive.
Lead follow-up automation
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Automate your CRM
Have the CRM fill itself and trigger the actions for each stage.
CRM automation
We recommend
Marketing automation
Campaigns, segments, and messages sent based on behavior.
Marketing automation
We recommend
Automate email
Welcome, nurture, and repeat-purchase sequences that run on their own.
Email automation
We recommend
Automate WhatsApp
Replies, catalogs, and alerts on WhatsApp Business through its official API.
We recommend
Capture and score leads
Every contact logged, scored, and assigned instantly.
Lead capture and scoring automation
WhatsApp Business automation FAQ
Will I lose my current number?
Your number can be migrated to the API, but keep in mind it will stop working in the regular app. We'll walk you through the options before you decide.
How much does the WhatsApp API cost?
Meta charges per conversation based on the message type, plus the cost of the management platform. We'll give you an estimate based on your volume.
Can I send bulk messages?
Yes, using approved templates and only to contacts who opted in to receive messages, so you avoid getting blocked.
Does it connect to my CRM?
Yes, with the most widely used CRMs and with in-house systems via API.
What else is WhatsApp for business called?
Also searched for as WhatsApp Business API, WhatsApp bot, or multi-agent WhatsApp. Related topics include CRM, lead follow-up, automated email marketing, sales funnels, and lead scoring, which we review with you when your project needs them.
Can’t find your question?
Related services
Automations that usually go hand in hand with this one.
Which of these services do you need?
Selling on WhatsApp: these services are closely related, but they solve different things. Choose based on what you need.
- If you need ads that send customers straight to your WhatsApp: Click-to-WhatsApp ads
- If you need an AI to handle customers and sell from your catalog: AI sales agent for WhatsApp with your catalog
- If you need to automate messages, reminders, and follow-ups: WhatsApp Business automation (you are here)
Get a quote for your WhatsApp automation
Tell us how many messages you get per day, how many agents handle them, and which CRM you use.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.
Your request0 of 6 required fields