Schools, universities, and institutes
Technology and marketing for educational institutions in the US
Families choose a school by comparing websites, and prospective college students search for programs on Google before visiting campus. With digital marketing for educational institutions, you attract more admission applications, and with school management software, you organize enrollment, grades, and communication with parents. At PACOWEB, we bring both together: website, virtual classroom platform, apps, automations, and advertising for every enrollment period.
- Campaigns for each enrollment period
- Virtual classroom platforms
- Minors’ data handled properly
The admissions cycle, step by step
Each stage has a digital tool that makes it easier.
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Step 1
Attract
SEO and campaigns on Google, Meta, and YouTube before enrollment opens.
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Step 2
Inform
Website with programs, your institution’s reference tuition, and a virtual tour.
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Step 3
Convert
Pre-registration form connected to a CRM with automated follow-up.
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Step 4
Retain
Academic platform and app to keep families and students connected.
School, university, or institute: what each one needs
All three educate, but their digital priorities differ.
| Type of institution | Digital priority | Key service |
|---|---|---|
| School | Parent trust and daily communication | School management software and WhatsApp notices |
| University | Recruiting applicants by program | SEO by program and targeted campaigns |
| Institute or academy | Course sales all year round | LMS platform with online payments |
| Online education | Learning experience and certification | LMS, educational app, and digital certificates |
Education services by category
Choose where to start.
Data of underage students
In the United States, data about children and teens has special protection: it should only be handled with the consent of their parents or guardians and in line with the privacy laws that apply to your institution.
In practice, this affects forms, photos on social media, class platforms, and apps. We design each tool to request the right consent and limit who sees what.
- Parent or guardian consent on forms.
- Separate profiles for teachers, students, and families.
- Student photos used only with permission.
- Campaigns that don’t target minors.
Calendar A and Calendar B
Planning your ads around your calendar keeps you from spending budget off-season.
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Before enrollment
SEO content, virtual tours, and brand awareness campaigns.
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During enrollment
Search campaigns and forms connected to automated follow-up.
See lead campaigns -
After enrollment
Communication with families, surveys, and remarketing for the next term.
See remarketing
Questions from educational institutions
Can’t find your question?
Message an advisor and we’ll get back to you during business hours (Bogotá time, UTC-5).
Can you build our own virtual classroom platform?
Yes. We develop LMS platforms with courses, assessments, forums, payments, and certificates, tailored to your teaching model.
When should I start advertising for admissions?
Ideally, several weeks before enrollment opens, so your institution is already known when families start comparing.
Does the school software include report cards and grades?
It can include grades, report cards, attendance, notices, and payments. We define the modules based on your institution.
Can you create digital ID cards and diplomas?
Yes. We design digital ID cards, diplomas, and certificates that can be verified with a QR code, and we can connect them to your student database.
Tell us about your institution
Tell us if you’re a school, university, or institute, and when your enrollment opens.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.