Micro-influencers
Small, close-knit communities.
Influencer and content creator campaigns in the US
A creator with an engaged community recommends your product with a credibility no ad has. In influencer marketing, we look for profiles aligned with your brand, check that their audience is real, and agree on deliverables in writing. Then we boost the best-performing posts with paid ads from the creator’s account. That way, an influencer campaign leaves you reach and sales data, not just a pretty photo.
Updated:
- Creators aligned with your brand
- Vetted audiences
- Posts boosted with paid ads
Recommendations that build trust
900+ projects delivered
What the influencer campaign includes
Selection, agreement, content, and tracking.
Screening
- Search by niche and city.
- Engagement and audience review.
- Shortlist for your approval.
Agreement
- Deliverables, dates, and usage rights.
- A clear creative brief.
- Review before posting.
Amplification
- Ads using the creator’s posts.
- Tracked codes and links.
- Reach, clicks, and sales report.
Types of collaboration
Based on your budget and goal.
Well-known creators
Broad reach in a short time.
Content for ads
Creator videos for your ads.
Ad creative and video designTikTok and Reels
Short-form and native.
TikTok advertisingFacebook, Instagram, or both? Find out in a minute
Three questions to guide your Meta Ads spend.
Your answers0 of 3
We recommend
Meta Ads management
Facebook and Instagram coordinated in one strategy.
Meta Ads management
How we put together your creator campaign
Before you spend a single dollar, we set up proper tracking and define who we’re talking to and what counts as a result. Then we launch, optimize every week, and report to you in plain language.
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Step 1: Assessment
We review your business, your competitors, your current accounts, and what a customer is worth to you.
You: give us access to your accounts
You get: an assessment and measurable goals -
Step 2: Tracking
We set up conversions, pixels, and Google Tag Manager to track forms, phone calls, and WhatsApp.
You: agree with us on what counts as a conversion
You get: working conversion tracking -
Step 3: Strategy and ads
We define audiences, keywords, and budget, and we create the ads.
You: approve the copy and creatives
You get: campaigns ready to launch -
Step 4: Launch and optimization
We launch and adjust bids, audiences, ads, and budget every week.
You: tell us about lead quality
You get: documented optimizations -
Step 5: Report and decisions
We show you cost per lead and per customer, and what to do next month.
You: review the report with us
You get: a clear monthly report
Send products and hope or a structured campaign
Gifting products with no agreement leaves everything to chance: dates, message, and results.
| Aspect | Informal product swap | PACOWEB campaign |
|---|---|---|
| Screening | By follower count. | By affinity and audience quality. |
| Agreement | Verbal. | Deliverables and dates in writing. |
| Message | Unrestricted, with no review. | Brief and prior review. |
| Results | Screenshots. | Reach, clicks, and sales tracked. |
Want to work with creators but don’t know where to start? We’ll put together a shortlist for you.
Brands that get the most out of creators
Products that are easier to understand when recommended.
Beauty and personal care
Reviews and routines.
Food and restaurants
Trials and recommendations.
Online stores
Trackable discount codes.
Influencer marketing FAQ
Can’t find your question?
Message an advisor and we’ll get back to you during business hours (Bogotá time, UTC-5).
Are there rules for influencer advertising in the United States?
Yes. US advertising rules require paid content to be clearly disclosed as advertising. We include that disclosure in every agreement.
How do you know if the followers are real?
We review engagement, comments, growth, and the audience data the creator shares. It isn’t foolproof, but it filters out the most questionable profiles.
How much does an influencer charge?
It depends on their reach, the format, and the usage rights. That payment and the amplification ad spend are separate from our management fee.
How is it different from Meta Ads management?
Here, the message comes in someone else’s voice and from their community; Meta ads then amplify that content.
What other names is influencer marketing known by?
It’s also searched for as influencer advertising, sponsored influencer campaigns, content creator campaigns, or hiring influencers. It’s related to Facebook Ads, Instagram Ads, the Meta pixel, custom audiences, and remarketing, topics we review with you when your project needs them.
Related services
Services that often complement this campaign.
Get a quote for your influencer campaign
Tell us which product you want to promote, to which audience, and in which cities.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.
Your request0 of 6 required fields