Dentistry and cosmetic dentistry
Treatments and consultations.
Digital advertising for clinics and medical practices in the US
Attracting patients online takes both results and care: the platforms have strict healthcare advertising policies, and patients are looking for trust. We create campaigns for clinics, medical practices, and med spas that generate appointments by specialty or procedure, with responsible messaging and tracking for every request.
Updated:
- Appointments by specialty
- Responsible messaging
- Policy compliance
Patients who book
900+ projects delivered
Specialties we promote
The clinic and medical practice types we’re asked about most, so you can find yours.
Medical specialists
Appointments by specialty.
Wellness and therapy
Physical therapy, psychology, nutrition.
Online scheduling
Connected booking system.
Booking and appointment scheduling software developmentWhich acquisition strategy do you need? Find out in a minute
Four questions about your business so we can recommend where to start generating customers.
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Patients who book appointments, within the industry’s rules.
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Landing pages for campaigns
Pages that turn visits into leads.
Landing pages for ad campaigns
What advertising for your clinic includes
Effective, careful advertising.
Campaigns
- Google by specialty, procedure, and city.
- Meta with educational content.
- Respectful remarketing.
Compliance
- Google and Meta healthcare policies.
- No promises of medical outcomes.
- Review of sensitive messaging.
Scheduling
- Appointment and WhatsApp buttons.
- Connected to your scheduling system.
- Cost per appointment request.
Healthcare practices we serve
Here’s how we tailor clinic and medical practice advertising to each type of practice, with what each one usually needs most.
Independent practices
Doctors and dentists who manage their own schedule.
Clinics and medical centers
Multiple specialties and locations.
Med spas and aesthetic clinics
Non-invasive procedures.
How we create your clinic’s advertising
Before you spend a single dollar, we set up proper tracking and define who we’re talking to and what counts as a result. Then we launch, optimize every week, and report to you in plain language.
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Step 1: Assessment
We review your business, your competitors, your current accounts, and what a customer is worth to you.
You: give us access to your accounts
You get: an assessment and measurable goals -
Step 2: Tracking
We set up conversions, pixels, and Google Tag Manager to track forms, phone calls, and WhatsApp.
You: agree with us on what counts as a conversion
You get: working conversion tracking -
Step 3: Strategy and ads
We define audiences, keywords, and budget, and we create the ads.
You: approve the copy and creatives
You get: campaigns ready to launch -
Step 4: Launch and optimization
We launch and adjust bids, audiences, ads, and budget every week.
You: tell us about lead quality
You get: documented optimizations -
Step 5: Report and decisions
We show you cost per lead and per customer, and what to do next month.
You: review the report with us
You get: a clear monthly report
Improvised or responsible advertising
In healthcare, an inappropriate ad can be rejected or erode trust.
Improvised advertising
- Policies
- Rejected ads.
- Message
- Exaggerated claims.
- Landing page
- Social media profile.
- Measurement
- Followers.
PACOWEB advertising
- Policies
- Compliant messaging.
- Message
- Clear, trustworthy information.
- Landing page
- A page for each specialty with booking.
- Measurement
- Appointments requested.
Does your practice need more new patients? We’ll propose a responsible strategy.
Healthcare and medical practice advertising FAQ
Do Google and Meta allow healthcare advertising?
Yes, with restrictions. Some treatments and messages require certification or have limits. We review them before publishing.
Can you use before-and-after photos?
The platforms restrict them in many cases; we propose alternatives that comply with their policies.
How is patient privacy protected?
We avoid targeting based on health conditions and protect the data people submit through forms.
How much should you invest?
It depends on the specialty and the city. Your ad budget is paid directly to the platforms and is separate from our management fee.
What else is clinic and medical practice advertising called?
People also search for this as medical marketing, dental advertising, or attracting patients online. It ties in with lead forms, cost per lead, landing pages, WhatsApp, and CRM, which we review with you when the project calls for them.
Can’t find your question?
Related services
Services that often complement this campaign.
Get a quote for your clinic’s advertising
Tell us your specialties, your city, and how many new appointments you want each month.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.
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