Supplier search
Capture companies looking for your solution.
Google Ads search campaignsB2B digital advertising in the United States
Selling to other businesses means reaching the right people and supporting a long decision process. We create B2B campaigns that combine Google to capture existing demand, LinkedIn to reach specific job titles, and remarketing to keep you top of mind, with tracking connected to your CRM so you know which campaigns generate real opportunities.
Updated:
- Decision-makers, not browsers
- Campaigns for long sales cycles
- Opportunities tracked in your CRM
Ads that sell to businesses
10 years building for businesses
B2B tactics we use
Combined according to the sales cycle.
LinkedIn Ads
Reach by job title and company.
LinkedIn advertisingDownloadable content
Guides and case studies in exchange for contact info.
Target accounts
Campaigns aimed at specific companies.
B2B client acquisition strategiesWhich acquisition strategy do you need? Find out in a minute
Four questions about your business so we can recommend where to start generating customers.
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B2B advertising
Campaigns to reach companies and decision-makers.
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Advertising for service businesses
Qualified leads for your service.
Advertising for service businesses
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Industrial advertising
Technical buyers and bids.
Advertising for manufacturers and industrial companies
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Real estate advertising
People interested in your projects and properties.
Real estate advertising
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Clinic advertising
Patients who book appointments, within the industry’s rules.
Healthcare and medical practice advertising
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B2B acquisition strategy
A complete plan to win business clients.
B2B client acquisition strategies
We recommend
Landing pages for campaigns
Pages that turn visits into leads.
Landing pages for ad campaigns
What B2B advertising includes
A strategy built for the business buyer.
Buyer profile
- Decision-makers and influencers by job title.
- Target industries and company sizes.
- Objections and buying arguments.
Campaigns
- Google search for solutions and suppliers.
- LinkedIn by job title, company, and industry.
- Remarketing with valuable content.
Sales tracking
- Forms connected to your CRM.
- Lead qualification.
- Cost per opportunity, not just per click.
B2B advertising by industry
Businesses that sell to other businesses.
Technology and software
Demos and free trials for businesses.
Industrial suppliers
Technical and procurement buyers.
Corporate services
Consulting, janitorial, security, logistics.
How we create your B2B advertising
Before you spend a single dollar, we set up proper tracking and define who we’re talking to and what counts as a result. Then we launch, optimize every week, and report to you in plain language.
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Step 1: Assessment
We review your business, your competitors, your current accounts, and what a customer is worth to you.
You: give us access to your accounts
You get: an assessment and measurable goals -
Step 2: Tracking
We set up conversions, pixels, and Google Tag Manager to track forms, phone calls, and WhatsApp.
You: agree with us on what counts as a conversion
You get: working conversion tracking -
Step 3: Strategy and ads
We define audiences, keywords, and budget, and we create the ads.
You: approve the copy and creatives
You get: campaigns ready to launch -
Step 4: Launch and optimization
We launch and adjust bids, audiences, ads, and budget every week.
You: tell us about lead quality
You get: documented optimizations -
Step 5: Report and decisions
We show you cost per lead and per customer, and what to do next month.
You: review the report with us
You get: a clear monthly report
Consumer advertising applied to B2B or a B2B strategy
Consumer tactics attract volume, not business buyers.
Consumer tactics
- Audience
- Broad.
- Offer
- Discounts.
- Measurement
- Leads.
- Progress tracking
- None.
PACOWEB B2B strategy
- Audience
- Target job titles and companies.
- Offer
- Assessments, demos, and expert content.
- Measurement
- Opportunities and sales.
- Progress tracking
- Coordinated with your sales team.
Are your ads bringing in leads that aren’t your ideal customer? Let’s adjust your B2B strategy.
B2B digital advertising FAQ
Which channel works best for B2B?
Google usually brings the demand most ready to buy, and LinkedIn offers the best targeting. They’re usually combined.
How long until I see results?
The first leads arrive quickly, but B2B sales depend on your sales cycle. We track opportunities from the start.
Do I need a CRM?
It’s highly recommended, so you know which leads become customers.
How much should you invest?
It depends on your market and the value of your contracts. Your ad budget is paid directly to the platforms and is separate from our management fee.
What else is B2B advertising called?
People also search for this as B2B marketing, advertising for businesses that sell to businesses, or B2B demand generation. It ties in with lead forms, cost per lead, landing pages, WhatsApp, and CRM, which we review with you when the project calls for them.
Can’t find your question?
Related services
Services that often complement this campaign.
Get a quote for your B2B advertising
Tell us which companies and job titles you sell to and how much a customer is worth to you.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.
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