Development launches
Sales center and presales.
Digital advertising for real estate agencies and developers in the US
Buying a home is one of the biggest decisions a person makes, and it starts online. We create campaigns for real estate agencies and builders by development or property type, with forms that qualify prospects (budget, financing, timeline), showing scheduling, and automated follow-up so your agents can focus on the people who are ready.
Updated:
- Campaigns by development
- Qualified prospects
- Scheduled visits
Prospects ready to visit
10 years building for businesses
What real estate advertising includes
From the ad to the visit.
Campaigns
- Google by development, area, and property type.
- Meta with photos, video, and virtual tours.
- Remarketing to development page visitors.
Scoring
- Forms that ask about budget and payment method.
- Instant response via WhatsApp.
- Assignment to the development’s sales agent.
Progress tracking
- Showing scheduling.
- Development information sequences.
- Cost per visit and per reservation deposit.
How we create your real estate advertising
Before you spend a single dollar, we set up proper tracking and define who we’re talking to and what counts as a result. Then we launch, optimize every week, and report to you in plain language.
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Step 1: Assessment
We review your business, your competitors, your current accounts, and what a customer is worth to you.
You: give us access to your accounts
You get: an assessment and measurable goals -
Step 2: Tracking
We set up conversions, pixels, and Google Tag Manager to track forms, phone calls, and WhatsApp.
You: agree with us on what counts as a conversion
You get: working conversion tracking -
Step 3: Strategy and ads
We define audiences, keywords, and budget, and we create the ads.
You: approve the copy and creatives
You get: campaigns ready to launch -
Step 4: Launch and optimization
We launch and adjust bids, audiences, ads, and budget every week.
You: tell us about lead quality
You get: documented optimizations -
Step 5: Report and decisions
We show you cost per lead and per customer, and what to do next month.
You: review the report with us
You get: a clear monthly report
Real estate campaigns
These are the most common real estate options and what each one is for.
Property sales and rentals
The agency’s listings.
Automatic follow-up
Prospects nurtured for months.
Lead follow-up automationA landing page for each development
A page with floor plans, prices, and a form.
Landing pages for ad campaignsPortals only or your own ads
Portals show your development alongside the competition.
| Aspect | Real estate portals only | PACOWEB’s own ads |
|---|---|---|
| Competition | Next to other developments. | Your development front and center. |
| Data | The portal’s. | Yours, in your CRM. |
| Scoring | Limited. | Budget and purchase timeline. |
| Progress tracking | Manual. | Automated. |
Have a development that needs more sales center visits? Let’s talk.
Which acquisition strategy do you need? Find out in a minute
Four questions about your business so we can recommend where to start generating customers.
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Real estate businesses we serve
Some of the real estate businesses we work with and what we prioritize for each.
Construction companies
New housing developments.
Real estate agencies
Resale homes and rentals.
Vacation and resort developments
Investors and second homes.
Real estate advertising FAQ
Can’t find your question?
Message an advisor and we’ll get back to you during business hours (Bogotá time, UTC-5).
Does it work for affordable housing?
Yes, by adapting the messaging to subsidies and financing, and qualifying prospects based on eligibility requirements.
How do you avoid low-quality leads?
With qualifying questions on the forms and optimization based on the lead quality your agents report.
Does it connect with my real estate CRM?
Yes, if it has an API or import option. We can also use a tracking spreadsheet.
How much should you invest?
It depends on the number of units, price, and competition. Your ad budget is paid directly to the platforms and is separate from our management fee.
What else is real estate advertising called?
People also search for this as real estate marketing, advertising for housing developments, or real estate leads. It ties in with lead forms, cost per lead, landing pages, WhatsApp, and CRM, which we review with you when the project calls for them.
Related services
Services that often complement this campaign.
Get a quote to advertise your development
Tell us about the development, the city, the price range, and how many units you need to sell.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.
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