Visual redesign
A new look on the same structure, when the content works but the site looks dated.
Website redesign
We redesign websites for businesses whose sites look outdated, load slowly, don’t work well on phones, or no longer reflect what they do. We start from what works on your current site, measure it, and protect the URLs and content that bring you traffic today, so the change adds value instead of taking it away.
Updated:
- Current site assessment
- Redirects to protect your SEO
- Modern, fast design
Without losing your rankings
900+ projects delivered
What a website redesign includes
A redesign isn't just new colors. It's a chance to fix what doesn't work without losing what does.
Assessment
- Traffic analysis: which pages bring visits and leads.
- A review of your rankings and the searches you show up for.
- Technical audit: speed, errors, and structure.
- What your customers ask about and can't find on the site.
New site
- A structure updated to what you offer today.
- A refreshed design that fits your brand.
- Mobile-first version.
- Copy reviewed and written to drive inquiries.
Safe transition
- URL inventory and 301 redirects.
- We keep the titles and content that rank.
- Full testing before launch.
- Search Console monitoring after launch.
Types of redesigns we do
You don't always have to rebuild everything. Based on the assessment, we propose the right scope.
Full redesign
New structure, content, and design, when your business has changed or the site no longer does the job.
Redesign with a platform change
From an online website builder or an outdated system to WordPress or a custom build.
Website and hosting migrationConversion-focused redesign
Same traffic, more leads: we fine-tune messaging, structure, and calls to action.
Conversion-focused web designWhat kind of redesign does your site need?
Four questions to estimate the scope before the assessment.
Your answers0 of 4
We recommend
A visual redesign
A new look built on the structure that already works.
Website speed optimization
We recommend
A full redesign
New structure, content, and design, with a migration plan.
Technical website audit
We recommend
A redesign with a platform change
A move to WordPress or a custom build without losing your rankings.
Website and hosting migration
How we redesign your website
We measure before and after, so you can see that the redesign was worth it.
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Step 1: Assessment
We review the analytics, rankings, and technical health of your current site.
You: share access to Analytics and Search Console.
You get: an assessment report. -
Step 2: Structure
We decide what to keep, what to improve, and what to remove.
You: approve the new structure.
You get: a sitemap and a redirect plan. -
Step 3: Design and development
We design and build the new site in a staging environment.
You: review and request changes.
You get: the new site on staging. -
Step 4: Migration and launch
We migrate content, set up redirects, and launch.
You: approve the launch.
You get: the new site live. -
Step 5: Follow-up
We monitor errors, rankings, and leads over the following weeks.
You: let us know about anything new.
You get: a follow-up report.
Redesigning with or without a migration plan
The difference between a redesign that helps and one that costs you traffic is the transition.
Without a migration plan
- Old URLs
- They return a 404 error.
- Rankings
- They can drop for weeks or months.
- Content that was working
- It's lost or rewritten without data.
- Measurement
- The history is lost.
- Errors after launch
- Customers find them.
With a migration plan
- Old URLs
- They redirect to their new page.
- Rankings
- It's preserved and can improve.
- Content that was working
- It's identified and preserved.
- Measurement
- Continuity in Analytics and Search Console.
- Errors after launch
- They're caught and fixed during follow-up.
Does your site need a change, but you're worried about losing rankings? Let's start with an assessment.
When a redesign makes sense
These are the most common signs that a site needs a redesign.
Doesn’t work well on phones
Small text, buttons that are hard to tap, or pages that break on screen.
It loads slowly
Visitors leave before they see your offer, and Google takes that into account.
It no longer reflects your business
New services, a new look, or a different audience than your current site targets.
Website redesign FAQ
Will I lose my rankings with a redesign?
Not if it's well planned. We keep the content that ranks, redirect every old URL to its new page, and monitor Search Console. There may be minor fluctuations for a few weeks while Google processes the changes.
Can I keep my domain and email addresses?
Yes. Your domain and email addresses stay the same. If you also switch hosting, we coordinate the migration so your email keeps working.
Is it better to redesign or build a new site?
It depends on the assessment. If the content and structure work, a visual redesign may be enough. If your business has changed a lot, a new site makes more sense, still with a migration plan.
How long does a redesign take?
It depends on the size of the site and the scope. After the diagnosis, we include a phased timeline in the proposal.
Can I start with just an assessment?
Yes. We run a technical audit that tells you what to change and in what order, even if you later decide to work with another provider.
What other names is website redesign known by?
People also search for it as a website refresh, web design update, or new version of a site. It's related to responsive design, WordPress, on-page SEO, hosting and domains, page speed, and WhatsApp buttons, which we review with you when your project needs them.
Can’t find your question?
Related services
Services that often go along with a redesign.
Get a quote for your website redesign
Send us your current site's address and tell us what you don't like or what isn't working. We'll reply with an initial assessment and a proposal.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.
Your request0 of 6 required fields