Schools
Parents looking for a spot for their kids.
Admissions campaigns for educational institutions in the US
Choosing a school or a major is a months-long decision that involves the whole family. We design digital advertising for schools and universities that supports that journey: ads to discover the institution, content to compare options, and forms to schedule a visit or request information. We track applicants by program and campus. It’s education marketing on a calendar: we ramp up ads during enrollment season and adjust them the rest of the year.
Updated:
- Applicants tracked by program
- Ads based on the academic calendar
- Messages for parents and students
More applicants every term
10 years building for businesses
What admissions campaigns include
The full journey, from first interest to enrollment.
Planning
- Enrollment calendar.
- Priority programs or grades.
- Messaging by audience.
Acquisition
- Information request forms.
- Sign-ups for fairs and campus visits.
- Brochure or curriculum downloads.
Progress tracking
- Leads by program and campus.
- Connected to your CRM or admissions team.
- Cost-per-applicant report.
Campaigns for education
Based on the type of institution.
Undergraduate
High school graduates choosing a major.
Graduate programs and continuing education
Professionals looking to specialize.
LinkedIn advertisingOnline programs
Applicants from other cities and countries.
Which acquisition strategy do you need? Find out in a minute
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How we plan your admissions season
Before you spend a single dollar, we set up proper tracking and define who we’re talking to and what counts as a result. Then we launch, optimize every week, and report to you in plain language.
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Step 1: Assessment
We review your business, your competitors, your current accounts, and what a customer is worth to you.
You: give us access to your accounts
You get: an assessment and measurable goals -
Step 2: Tracking
We set up conversions, pixels, and Google Tag Manager to track forms, phone calls, and WhatsApp.
You: agree with us on what counts as a conversion
You get: working conversion tracking -
Step 3: Strategy and ads
We define audiences, keywords, and budget, and we create the ads.
You: approve the copy and creatives
You get: campaigns ready to launch -
Step 4: Launch and optimization
We launch and adjust bids, audiences, ads, and budget every week.
You: tell us about lead quality
You get: documented optimizations -
Step 5: Report and decisions
We show you cost per lead and per customer, and what to do next month.
You: review the report with us
You get: a clear monthly report
Ads only during enrollment vs. an always-on campaign
Advertising only in the final week misses the people who have already decided.
Last-minute ads
- Timing
- Weeks before the deadline.
- Message
- Dates and discounts.
- Leads
- They come in with no order.
- Learning
- Lost every term.
PACOWEB admissions campaign
- Timing
- The entire decision cycle.
- Message
- What sets you apart, testimonials, and dates.
- Leads
- Sorted by program.
- Learning
- It builds from one term to the next.
Is your next enrollment season coming up? Let’s start planning it early.
Institutions we work with
Each level has its own audience.
Private schools and preschools
Parents make the call.
Universities and technical colleges
Young applicants and families.
Language schools and courses
Short, frequent enrollment periods.
Digital advertising for schools and universities FAQ
Can’t find your question?
Message an advisor and we’ll get back to you during business hours (Bogotá time, UTC-5).
Can I target ads to minors?
The platforms heavily restrict targeting minors. That’s why, for schools, ads target parents and guardians.
When should I start the campaign?
Ideally several months before enrollment closes, to build awareness before the decision.
How much does it cost to get an applicant?
It depends on the program, the city, and the competition; we measure it from the first month. Your ad spend is paid directly to the platform and is separate from our management fee.
How is this different from advertising for service businesses?
The cycle is seasonal and the decision involves several people, so the messaging and the calendar change completely.
What else is education advertising called?
Also known as education marketing, university advertising, student recruitment, or school advertising. It ties in with lead forms, cost per lead, landing pages, WhatsApp, and CRM, which we review with you when your project needs them.
Related services
Services that often complement this campaign.
Which of these services do you need?
For schools and universities: these services are related, but they solve different problems. Choose based on what you need.
- If you need to drive enrollment with campaigns: Digital advertising for schools and universities (you are here)
- If you need families to find you on Google: SEO for schools and universities
- If you need to manage grades, enrollment, and communication: School management software
- If you need a learning app or an app for your school community: Educational app development
Get a quote for your admissions campaign
Tell us which programs or grades you want to promote and when enrollment closes.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.
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