Supplies and spare parts
Part numbers searched by code.
Digital advertising for manufacturers and industrial companies in the US
Industrial buyers research online before they call a supplier: they look up part numbers, standards, capabilities, and spec sheets. We create campaigns for industrial companies that reach engineers, maintenance managers, and purchasing departments, with technical messaging, downloadable spec sheets, and quote forms your sales team can follow up on.
Updated:
- Technical messaging, not generic
- Purchasing and maintenance buyers
- Tracked quotes
Ads in technical language
900+ projects delivered
What we promote for industrial companies
Technical products and services.
Machinery and equipment
High-value sales that need consultation.
Industrial services
Maintenance, installation, and calibration.
B2B sales
Strategies for corporate clients.
B2B digital advertisingWhat industrial advertising includes
Campaigns that speak your buyer’s language.
Technical search
- Keywords by part number, standard, and application.
- Ads featuring capabilities and certifications.
- Pages for each product line.
Segmentation
- LinkedIn by job title and industry.
- Remarketing to spec sheet visitors.
- Excludes non-buying audiences.
Conversion
- Quote forms with technical details.
- Spec sheet and catalog downloads.
- CRM integration.
How we create your industrial advertising
Before you spend a single dollar, we set up proper tracking and define who we’re talking to and what counts as a result. Then we launch, optimize every week, and report to you in plain language.
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Step 1: Assessment
We review your business, your competitors, your current accounts, and what a customer is worth to you.
You: give us access to your accounts
You get: an assessment and measurable goals -
Step 2: Tracking
We set up conversions, pixels, and Google Tag Manager to track forms, phone calls, and WhatsApp.
You: agree with us on what counts as a conversion
You get: working conversion tracking -
Step 3: Strategy and ads
We define audiences, keywords, and budget, and we create the ads.
You: approve the copy and creatives
You get: campaigns ready to launch -
Step 4: Launch and optimization
We launch and adjust bids, audiences, ads, and budget every week.
You: tell us about lead quality
You get: documented optimizations -
Step 5: Report and decisions
We show you cost per lead and per customer, and what to do next month.
You: review the report with us
You get: a clear monthly report
Which acquisition strategy do you need? Find out in a minute
Four questions about your business so we can recommend where to start generating customers.
Your answers0 of 4
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Industries we serve
Each industry needs something different. These are the industrial company cases we handle most.
Manufacturing and metalworking
Parts, processes, and capabilities.
Construction and infrastructure
Construction materials and equipment.
Packaging and plastics
Suppliers to the consumer goods industry.
Generic advertising or technical advertising
A technical buyer quickly dismisses vague messaging.
Generic advertising
- Message
- “Quality and service.”
- Keywords
- Broad.
- Landing page
- Homepage.
- Result
- Browsers.
PACOWEB technical advertising
- Message
- Specifications, standards, and capabilities.
- Keywords
- Part numbers and applications.
- Landing page
- A specific spec sheet or product line.
- Result
- Quote requests.
Does your industrial company rely only on sales visits? Let’s add a digital channel.
Advertising for manufacturers and industrial companies FAQ
Can’t find your question?
Message an advisor and we’ll get back to you during business hours (Bogotá time, UTC-5).
Does digital advertising work for industrial companies?
Yes. Much of the supplier search starts on Google, and LinkedIn lets you reach technical roles.
Do I need a digital catalog?
It helps a lot. We can support you with spec sheets or online catalogs.
How do you measure whether it works?
With quote requests and, even better, with the sales recorded in your CRM.
How much should you invest?
It depends on the value of your orders and the competition. Your ad budget is paid directly to the platforms and is separate from our management fee.
What else is advertising for industrial companies called?
People also search for this as industrial marketing, advertising for manufacturers, or advertising for industrial suppliers. It ties in with lead forms, cost per lead, landing pages, WhatsApp, and CRM, which we review with you when the project calls for them.
Related services
Services that often complement this campaign.
Get a quote for your industrial advertising
Tell us what you manufacture or what service you provide, and which industries you sell to.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.
Your request0 of 6 required fields