Forms
Real submissions, not thank-you page views.
Conversion tracking with Google Tag Manager
Without reliable tracking, campaigns are optimized blind. We set up Google Tag Manager to track what matters (form submissions, WhatsApp clicks, calls, purchases, and their value) and send that data to GA4, Google Ads, and Meta. That way, the platforms learn from real results and you know what works.
Updated:
- Forms, WhatsApp, and calls tracked
- GA4, Google Ads, and Meta connected
- Consent mode
You know what’s working
900+ projects delivered
What we track
The actions that matter to your business.
Clicks to start a chat.
Calls
Click-to-call and calls from ads.
Purchasing
Transactions with value.
E-commerce advertisingWhat tracking setup includes
Complete, verified tracking.
Tagging
- Google Tag Manager installed and organized.
- Form, click, and purchase events.
- Variables and data layer.
Platforms
- GA4 with key conversions.
- Google Ads conversions.
- Meta Pixel and Conversions API.
Quality
- Testing of every event.
- Consent mode and cookies.
- Tracking plan documentation.
How we set up your tracking
Before you spend a single dollar, we set up proper tracking and define who we’re talking to and what counts as a result. Then we launch, optimize every week, and report to you in plain language.
-
Step 1: Audit
We review the structure, settings, tracking, and history of your campaigns.
You: give us read-only access
You get: a prioritized list of findings -
Step 2: Improvement plan
We rank fixes by impact and effort.
You: confirm the priorities
You get: an action plan -
Step 3: Implementation
We apply the changes or guide your team through them.
You: approve the changes
You get: fixed accounts -
Step 4: Follow-up
We compare metrics before and after the changes.
You: review the results
You get: an impact report
What do your current campaigns need? Find out in a minute
Four questions to tell whether the problem is tracking, optimization, budget, or strategy.
Your answers0 of 4
We recommend
Remarketing
Reach people who have already shown interest.
Remarketing and retargeting ads
We recommend
Campaign optimization
Improve the cost per result of what you already have.
Ad campaign optimization
We recommend
Conversion tracking
Track forms, phone calls, and WhatsApp correctly.
We recommend
Meta Ads audit
Review and fix your Facebook and Instagram campaigns.
Meta Ads campaign audit and optimization
Tracking by type of website
Some of the businesses we set up conversion tracking for and what we prioritize for each.
Service business websites
Forms, calls, and WhatsApp.
Online stores
The full purchase funnel.
Education platforms
Enrollments and payments.
Basic tracking or professional tracking
Counting visits isn’t the same as counting customers.
| Aspect | Basic tracking | PACOWEB’s tracking |
|---|---|---|
| Events | Page views. | Real business actions. |
| Duplicates | Conversions counted twice. | Cleaned-up events. |
| Platforms | Each one with different data. | Consistent setup. |
| Privacy | No consent. | Consent mode. |
Don’t trust your campaign numbers? Let’s review your tracking.
Conversion tracking with Google Tag Manager FAQ
What is Google Tag Manager?
It’s a free Google tool for managing a website’s tracking tags without changing its code every time.
Does it work with WordPress?
Yes, with WordPress, Shopify, Wix, and custom websites.
Can WhatsApp be tracked?
We track clicks to WhatsApp; the conversation itself is tracked if the WhatsApp API is integrated with your CRM.
What is consent mode?
It’s how you respect users’ cookie choices and adjust tracking based on their consent.
What other names is conversion tracking known by?
Also known as Google Tag Manager setup, conversion measurement, or GA4 tagging. It ties in with Google Analytics 4, Google Tag Manager, conversions, ROAS, and A/B testing, which we review with you when your project needs them.
Can’t find your question?
Related services
Services that often complement this campaign.
Which of these services do you need?
Tracking and conversions: these services are related, but they solve different problems. Choose based on what you need.
- If you need to accurately track every form, call, and purchase: Conversion tracking with Google Tag Manager (you are here)
- If you need to analyze behavior and raise your conversion rate: Digital analytics and conversion rate optimization (CRO)
- If you need performance reports for your paid campaigns: Ad campaign analytics
Get a quote for your tracking setup
Tell us which platform your website runs on and which actions you want to track.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.
Your request0 of 6 required fields