Brand awareness
Launches and new markets.
Google Display campaigns for US businesses
The Google Display Network shows your visual ads across millions of websites, apps, and YouTube. We use it to build awareness of your brand with specific audiences and, above all, to remind people who already visited you of your offer. We design the creatives, control where they appear, and measure their real contribution.
Updated:
- Your brand in front of the audiences you choose
- Visual remarketing
- Placement control
Get seen and remembered
900+ projects delivered
What your Display campaigns include
What Google Display includes, broken down.
Audiences
- Interests, intent, and demographics.
- Your own audiences and lookalikes.
- Exclusion of irrelevant audiences.
Creatives
- Banners in the required sizes.
- Responsive ads.
- Messages tailored to the customer’s stage.
Control
- Exclusion of low-quality sites and apps.
- Frequency capping.
- Assisted conversion tracking.
Unchecked Display or strategic Display
Unchecked Display can spend on gaming apps and accidental clicks.
Unchecked Display
- Placements
- Any site or app.
- Audience
- Very broad.
- Creatives
- Generic.
- Measurement
- Impressions.
PACOWEB Display
- Placements
- Exclusions and controlled lists.
- Audience
- Chosen by goal.
- Creatives
- Designed for each stage.
- Measurement
- Visits, conversions, and contribution.
Want more people to know your brand? We’ll propose a Display campaign with real control.
Uses for Display
The Google Display variations we’re asked for most, so you can spot yours.
Remarketing
Remind visitors of your offer.
Remarketing and retargeting adsIn-market audiences
People researching your category.
Video add-on
Display plus YouTube.
YouTube advertisingHow we build your Display campaigns
Before you spend a single dollar, we set up proper tracking and define who we’re talking to and what counts as a result. Then we launch, optimize every week, and report to you in plain language.
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Step 1: Assessment
We review your business, your competitors, your current accounts, and what a customer is worth to you.
You: give us access to your accounts
You get: an assessment and measurable goals -
Step 2: Tracking
We set up conversions, pixels, and Google Tag Manager to track forms, phone calls, and WhatsApp.
You: agree with us on what counts as a conversion
You get: working conversion tracking -
Step 3: Strategy and ads
We define audiences, keywords, and budget, and we create the ads.
You: approve the copy and creatives
You get: campaigns ready to launch -
Step 4: Launch and optimization
We launch and adjust bids, audiences, ads, and budget every week.
You: tell us about lead quality
You get: documented optimizations -
Step 5: Report and decisions
We show you cost per lead and per customer, and what to do next month.
You: review the report with us
You get: a clear monthly report
Display by industry
Businesses that need brand recall.
Education
Highly competitive enrollment periods.
Real estate
Long decisions that require brand recall.
Retail
Win back visitors who didn’t buy.
Which Google campaign is right for you? Find out in a minute
Four questions to decide whether to start with Search, Shopping, Display, or YouTube.
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Google Display campaigns FAQ
Does Display help you sell?
Directly, less than Search; it shines at awareness and remarketing, and it helps close sales that started on other channels.
Do you design the banners?
Yes, we design the creatives with your brand identity and in the formats you need.
Can I choose which sites I appear on?
Yes, you can choose or exclude websites, apps, and content categories.
How do you prevent accidental clicks?
We exclude low-quality placements, such as many gaming apps, and review the reports.
What other names is Google Display known by?
It’s also searched for as banner advertising, Google Display Network, or display ads. It’s related to Google Ads, the Search Network, Performance Max, YouTube Ads, keywords, and cost per click, topics we review with you when your project needs them.
Can’t find your question?
Related services
Services that often complement this campaign.
Get a quote for your Display campaigns
Tell us your brand goal and who you want to reach.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.
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