Bilingual and multilingual websites for the US
We build multilingual websites for businesses that sell or look for partners in other countries. Each language gets its own URLs, its own setup for Google, and content adapted to the market, not just translated. That way, each version can show up in searches in the country it targets.
Updated:
- Dedicated URLs for each language
- Hreflang set up correctly
- Content adapted, not just translated
One site, multiple markets
900+ projects delivered
What a multilingual website includes
A site in multiple languages fails when it’s treated as a machine translation. It works when each version is planned for its market.
International structure
- A URL for each language or country, such as /es/ and /en/.
- Reciprocal hreflang tags between equivalent versions.
- A visible language switcher, with no forced redirects based on location.
- A sitemap with every version.
Content for each market
- Professional translation or review of your translations.
- Adapted currency, formats, examples, and calls to action.
- Optimized titles and descriptions in each language.
- Forms and reply emails in the user’s language.
Management
- An admin that links each page to its translations.
- A clear workflow for publishing new translations.
- Roles for translators or country teams.
- Separate tracking by language and by market.
International site models
The structure depends on whether you change only the language or also your offer by country.
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Same content in multiple languages
For businesses with the same offer in every market.
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Country versions
For different offers, prices, or contacts by country, even when they share a language.
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Store in multiple languages and currencies
Catalog, prices, and shipping adapted to each market.
E-commerce website design -
Bilingual corporate site
For businesses with customers, partners, or a parent company abroad.
Corporate websites
What international structure does your site need?
Four questions to choose between languages, countries, or both.
We recommend
A site with a folder for each language
We recommend
A site with country versions
We recommend
A store in multiple languages and currencies
We recommend
A bilingual corporate site
How we build your multilingual site
Structure decisions are made at the start, because changing them later is costly for SEO.
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Step 1: International strategy
We define the languages, countries, URL structure, and what content changes by market.
You: tell us which markets you’re targeting.
You get: language and URL plan. -
Step 2: Content
We translate, or review and adapt, the content for each version.
You: approve each language.
You get: approved content for each language. -
Step 3: Development
We build the site with a language switcher, hreflang, and sitemaps.
You: review each version.
You get: site in testing. -
Step 4: Launch and verification
We publish and verify the international setup in Search Console.
You: share access to Search Console.
You get: live site and technical check.
Automatic translator or multilingual site
An automatic translation button is quick, but it won’t help you show up on Google in other countries.
Automatic translator
- Translations usually don’t show up as pages of their own.
- Quality
- Errors and awkward phrasing.
- URLs
- One URL for everyone.
- Trust
- You can tell it’s machine-translated.
- Forms
- They stay in the original language.
Multilingual site
- Each language shows up in searches in its market.
- Quality
- Text reviewed and adapted.
- URLs
- Dedicated URLs for each language.
- Trust
- Shows you truly serve that market.
- Forms
- Replies in the customer’s language.
Does your site use automatic translation? We’ll show you what a real version in another language would look like.
Businesses we build multilingual sites for
US businesses that want to serve customers in Spanish and English, and companies that sell to other countries.
Travel and tourism
Travelers booking from other countries in their own language.
E.g., Life's Trip
Exporters and manufacturers
Spec sheets and sales contact for international buyers.
Healthcare and services for international patients
International patients or clients who need to understand the service.
Multilingual website development FAQ
Can’t find your question?
Message an advisor and we’ll get back to you during business hours (Bogotá time, UTC-5).
Do you handle the translation?
We can coordinate it with professional translators or review and adapt the translations you already have. What we don’t recommend is publishing machine translation without review.
What is hreflang and why does it matter?
It’s a technical signal that tells Google which version of a page matches each language or country. Set up correctly, it helps each user see the right version in search results.
Should I use a domain for each country?
It depends. A folder for each language on the same domain, like /en/, concentrates authority and is easier to maintain; a domain for each country makes sense when each country runs independently. We’ll recommend what fits your case.
Can I start with one language and add others later?
Yes, if the structure is planned from the start. That’s why we define the URLs and content model with future languages in mind.
How do I rank the English version?
With content created for that market, relevant links, and country-level tracking in Search Console. We handle it through our SEO consulting for businesses.
What else is multilingual website development called?
Also known as a bilingual website, a website in multiple languages, or a multi-language website. It ties in with responsive design, WordPress, on-page SEO, hosting and domains, page speed, and WhatsApp buttons, which we review with you when your project needs them.
Related services
Services that often go with a multilingual site.
Get a quote for your multilingual site
Tell us which countries and languages you want to reach and whether your offer changes by market. We’ll propose structure, timeline, and pricing.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.