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PACOWEB

E-commerce website design

We design online stores for companies and brands that want to sell online through their own channel, without relying only on marketplaces or social media. We take care of the catalog, payments, and shipping, and above all, we make buying from a phone easy.

Updated:

  • Online payments through local payment gateways
  • Catalog and stock that are easy to manage
  • Tracking for every sale
E-commerce website design: online store, e-commerce, ecommerce website, and responsive design

Easy checkout on mobile

900+ projects delivered

What an online store includes

A store isn’t just a catalog with a checkout button. Every step, from finding the product to receiving it, affects whether people buy or leave.

What our e-commerce website design service includes: ecommerce, online selling, and responsive design

Catalog and checkout

  • Product pages with photos, variants, price, and availability.
  • Search and filters by category, size, color, or price.
  • Cart and checkout in a few steps, built for mobile.
  • Coupons, discounts, and related products.

Payments and shipping

  • A payment gateway that operates in the US, such as Stripe, PayPal, or Square, with cards and digital wallets.
  • Shipping rules by city, weight, or order value.
  • Automatic order confirmation and status emails.
  • Cash on delivery or in-store pickup, if you offer them.

Management and tracking

  • Dashboard to manage products, orders, and inventory.
  • E-commerce analytics: what gets viewed, what gets added to the cart, and what sells.
  • SEO for categories and products.
  • Training to run the store day to day.

Types of stores we build

We choose the platform based on catalog size, how you sell, and who will manage the store.

  1. WooCommerce store

    Inside WordPress, with no platform fee on each sale and full control of the site.

    WooCommerce store development
  2. Custom store

    For special pricing rules, ERP integrations, or high order volumes.

    Custom web development
  3. Catalog with WhatsApp ordering

    For businesses not ready for online payments: customers build their order and send it via WhatsApp.

    Online catalog design
  4. Wholesale or B2B store

    Customer-specific pricing, minimum orders, and business accounts.

    Web design for distributors

What kind of online store do you need?

Answer four questions and we’ll tell you which format to start selling online with.

Your answers0 of 4
Do you want to accept online payments from day one?
How many products do you have?
Do you sell to other businesses at special prices?
Do you need to connect inventory to your ERP?

How we build your online store

Five stages to go from idea to first sale, with test purchases before opening.

Our e-commerce website design process, step by step
  1. Step 1: Sales planning

    We define the catalog, categories, payment methods, shipping, and store policies.

    You: share products, prices, and terms.
    You get: a store plan.

  2. Step 2: Shopping experience

    We design the home, category, product, and checkout pages, starting with mobile.

    You: review and request changes.
    You get: an approved design.

  3. Step 3: Development and catalog

    We build the store, connect the payment gateway, and upload your products.

    You: approve product pages and prices.
    You get: the store in staging.

  4. Step 4: Test orders

    We test every payment method and every shipping rule.

    You: place a test order.
    You get: a store ready to open.

  5. Step 5: Launch

    We launch, turn on analytics, and train you to manage orders.

    You: attend the training.
    You get: a live store and an operations guide.

Marketplace or your own online store

Selling on marketplaces gives you instant reach; your own store gives you control and customers who come back to you. Many brands use both.

Selling on a marketplace vs. having your own online store
Aspect Marketplace Your own store
Fees You pay a commission on every sale. You pay the payment gateway, with no middleman commission.
Customer data They stay on the platform. They’re yours: you can reach out to them again.
Brand You compete side by side with other sellers. The whole experience carries your brand.
Rules Set by the platform and subject to change. You set them.
Traffic It comes included. You need to bring them in with SEO, ads, and social media.

Want to know if your business is ready for its own store? We’ll give you an honest opinion.

Businesses we build online stores for

From brands selling a few carefully crafted products to retailers with hundreds of SKUs.

PACOWEB client with an e-commerce website design for their business

Fashion, beauty, and accessories

Size and color variants, quality photos, and return policies that are easy to understand.

E.g., Hunter Store

Food and specialty products

Delivery zones, scheduled orders, and fresh or seasonal products.

E.g., Frutos Campestres

Distributors and spare parts

Large catalogs with search by SKU and bulk ordering.

E-commerce website design FAQ

What payment methods can I accept?

It depends on the gateway you choose. Those that operate in the US, like Stripe, PayPal, or Square, usually accept credit and debit cards and digital wallets. We help you compare fees and requirements before you decide.

How many products can the store have?

There’s no practical limit. What changes with catalog size is how products get loaded: a few can be added by hand; hundreds are imported from a file or from your inventory system.

How is shipping handled?

We set up rules by city, weight, or order value and, if your carrier offers an integration, we connect it. You can also offer in-store pickup or your own delivery.

Does the store connect to my inventory?

If your inventory system or ERP has an API, yes; if not, it can sync through files. We review this during planning. Learn about CRM and ERP integration.

How do I get my first sales?

A new store needs traffic. What usually works best is combining Google Shopping campaigns with e-commerce SEO and your social media.

What else is e-commerce website design called?

Also searched for as online store, ecommerce, or e-commerce website. It ties in with responsive design, WordPress, on-page SEO, hosting and domains, page speed, and a WhatsApp button, topics we review with you when your project needs them.

Can’t find your question?

Related services

Services to help your store sell more.

Which of these services do you need?

Online stores: these services are related, but they solve different problems. Choose based on what you need.

  • If you need a complete online store on the platform that works best for you: E-commerce website design (you are here)
  • If you need a store on WordPress with WooCommerce: WooCommerce store development

Get a quote for your online store

Tell us what you sell, how many products you have, and how you ship today. We’ll propose a platform, scope, timeline, and price.

  1. 1You contact us through the form or on WhatsApp.
  2. 2We talk about your business and what you need.
  3. 3You get the proposal in writing, with scope, timeline, and price.

Request your proposal

We reply during business hours (Bogotá time, UTC-5), usually the same day.

Your request0 of 6 required fields
Include your country code, for example +1 for the US.

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