Content strategy
What to publish and in what order.
SEO content strategyKeyword research
Before you write or redesign a page, you need to know how your customers search for you. We research the words and phrases they use on Google, their search volume, their intent (learning, comparing, buying), how hard they are to compete for, and what your competitors are ranking for. The result is a map that assigns each search to a page on your site.
Updated:
- You know how your customers search for you
- Intent and volume for every search
- Search map by page
Write what people search for
10 years building for businesses
What the research includes
What keyword research includes, broken down.
Discovery
- Searches for your services and products.
- Questions and long-tail variations.
- Synonyms and regional terms.
Analysis
- Volume and trends.
- Search intent.
- Competition in the results.
Map
- Main search term for each page.
- Suggested new pages.
- Priorities by potential.
Guessing vs. researching
Many companies write using their own words, not their customers’.
Assumed keywords
- Deadlines
- Internal jargon.
- Volume
- Unknown.
- Intent
- Ignored.
- Assignment
- Several pages competing with each other.
Keyword research by PACOWEB
- Deadlines
- Your customers’ language.
- Volume
- Measured.
- Intent
- Organized.
- Assignment
- One page per search.
Not sure which words to use on your website? Let’s do the research.
What it’s used for
The basis for several decisions.
Site architecture
Which pages it should have.
Google Ads search campaigns
Keywords with buying intent.
Google Ads search campaignsSEO copywriting
Copy with the right focus.
SEO copywritingHow we do your keyword research
SEO takes months, not days. That’s why we organize it in clear stages, with priorities based on impact and a monthly report that shows what was done and what’s changing.
-
Step 1: Initial audit
We review your website’s technical health, content, links, and competition.
You: give us access to Search Console and Analytics
You get: an assessment and priorities -
Step 2: Keyword strategy
We decide which searches to target and which page answers each one.
You: confirm your priority services and products
You get: a keyword map -
Step 3: Technical and on-page optimization
We fix errors, speed, structure, titles, and content.
You: approve the changes to the website
You get: an optimized website -
Step 4: Content and authority
We create or improve content and build quality mentions and links.
You: share your business knowledge
You get: published content -
Step 5: Monthly measurement
We measure rankings, traffic, and organic leads, and adjust the plan.
You: review the report with us
You get: a report and next month’s plan
Research by type of business
Every industry needs something different. These are the keyword cases we solve most often.
Services
Searches by service and city.
Online stores
Searches by product and category.
International markets
Terms by country.
What do you need for your content? Find out in a minute
Three questions to find out whether to start with keywords, strategy, or copywriting.
Your answers0 of 3
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Keyword research FAQ
Which tools do you use?
Professional SEO tools, Google Search Console, and Google Keyword Planner, among others.
What do I get?
A file with the searches, their volume, intent, and assigned page, plus recommendations.
Does it work for multiple countries?
Yes. We analyze the terms used in each country, since Spanish varies a lot from one country to another.
How often is it updated?
We recommend reviewing it at least once a year or whenever you launch new services.
What else is keyword research called?
Also known as search analysis or keyword mapping. It’s related to keywords, search intent, business blogs, SEO copywriting, and internal linking, topics we review with you when your project needs them.
Can’t find your question?
Related services
Services that pair well with this SEO work.
Get a quote for keyword research
Tell us about your services or products and the countries where you sell.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.
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