Google Ads search campaigns for US businesses
Search campaigns show your ads right when someone types into Google what you want to sell them. We pick keywords with buying intent, exclude the ones that spend without bringing customers, write relevant ads, and send traffic to pages that convert. It’s the most direct way to capture existing demand.
Updated:
- You capture demand that already exists
- Keywords with intent
- Irrelevant terms excluded
An exact answer to every search
900+ projects delivered
What your search campaigns include
Relevance at every step: search, ad, and page.
Keywords
- Research by intent and volume.
- Match types and negative keyword list.
- Weekly search terms review.
Ads
- Headlines and descriptions with your value proposition.
- Sitelink, call, and location assets.
- Variant testing.
Landing page
- Landing page review.
- Conversion tracking.
- Improvement recommendations.
How we build your search campaigns
Before you spend a single dollar, we set up proper tracking and define who we’re talking to and what counts as a result. Then we launch, optimize every week, and report to you in plain language.
-
Step 1: Assessment
We review your business, your competitors, your current accounts, and what a customer is worth to you.
You: give us access to your accounts
You get: an assessment and measurable goals -
Step 2: Tracking
We set up conversions, pixels, and Google Tag Manager to track forms, phone calls, and WhatsApp.
You: agree with us on what counts as a conversion
You get: working conversion tracking -
Step 3: Strategy and ads
We define audiences, keywords, and budget, and we create the ads.
You: approve the copy and creatives
You get: campaigns ready to launch -
Step 4: Launch and optimization
We launch and adjust bids, audiences, ads, and budget every week.
You: tell us about lead quality
You get: documented optimizations -
Step 5: Report and decisions
We show you cost per lead and per customer, and what to do next month.
You: review the report with us
You get: a clear monthly report
Types of search campaigns
The search campaign types we’re asked for most, so you can spot yours.
-
By service or product
One campaign for each line of business.
-
Local
Searches in your city or neighborhood.
-
Branded
Protect your name from competitors.
Unchecked broad match or well-structured search
Without negative keywords, your budget goes to searches that don’t buy.
| Aspect | Unchecked | PACOWEB search |
|---|---|---|
| Deadlines | Shows up for irrelevant searches. | Negatives kept up to date. |
| Ads | Generic. | Matched to each search. |
| Quality Score | Low, so clicks cost more. | Better relevance, better cost. |
| Page | Homepage. | A dedicated page for each search. |
Are your ads showing up for searches that have nothing to do with you? We’ll help you fix it.
Which Google campaign is right for you? Find out in a minute
Four questions to decide whether to start with Search, Shopping, Display, or YouTube.
We recommend
Full-service Google Ads management
We recommend
Google Ads for small businesses
We recommend
Search campaigns
Google search by industry
Where buying intent shows up on Google.
Healthcare
Specialties and procedures people search for by name.
Education
Programs, degrees, and courses.
B2B services
Suppliers that buyers search for.
Google Ads search campaigns FAQ
Can’t find your question?
Message an advisor and we’ll get back to you during business hours (Bogotá time, UTC-5).
What is SEM?
SEM (search engine marketing) is paid advertising on search engines like Google; search campaigns are its most common form.
How much does each click cost?
It’s set by an auction and varies by industry and competition; we show you estimates before we start.
Should I bid on my own brand?
It’s usually a good idea if competitors show up when people search for you; we evaluate it with data.
What are negative keywords?
Terms you don’t want to show up for, like “free” or “jobs,” so you don’t pay for useless clicks.
What other names are search campaigns known by?
It’s also searched for as SEM, Google search ads, or Google PPC advertising. It’s related to Google Ads, the Search Network, Performance Max, YouTube Ads, keywords, and cost per click, topics we review with you when your project needs them.
Related services
Services that often complement this campaign.
Which of these services do you need?
Google Ads: these services are closely related, but they solve different problems. Choose based on what you need.
- If you need to build and launch campaigns on the Search Network: Google Ads search campaigns (you are here)
- If you need to manage and optimize a Google Ads account month after month: Google Ads management
Get a quote for your search campaigns
Tell us which services you want to advertise and in which cities.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.