Skip to content
PACOWEBPACOWEB

Automated lead follow-up

Most sales are lost to lack of follow-up, not lack of interest. We automate your lead follow-up with message sequences over WhatsApp and email, reminders for your salespeople, and alerts when a prospect shows interest. Every opportunity gets the attention it deserves, at the right moment.

Updated:

  • Sequences that never forget
  • Real-time interest alerts
  • Salespeople with a clear agenda
Lead follow-up automation: automated prospect follow-up and follow-up sequences

No lead goes cold

10 years building for businesses

What automated follow-up includes

Messages, tasks, and signals for every lead.

What our lead follow-up automation service includes: follow-up sequences and automated follow-up

Sequences

  • Staggered messages over WhatsApp and email.
  • Content based on product or interest.
  • Automatic pause when the lead replies.

Salespeople

  • Call tasks on the right day.
  • Daily summary of pending follow-ups.
  • Alerts for stalled opportunities.

Signals

  • Alert when they open the quote or visit your website.
  • Scoring based on interactions.
  • Reactivation of cold leads.

Follow-up sequences we build

For every stage of the sales process.

After first contact

Useful information and a clear next step.

Reactivation

Leads that went cold, contacted again.

Which part of your sales process should you automate? Find out in a minute

Four questions about your sales process so we can recommend where to start.

Your answers0 of 4
Where do you lose the most opportunities?
Where do your customers come from?
Do you use a CRM?
How many sales reps do you have?

How we automate your sales follow-up

We start with the process that takes up the most of your time, automate it, measure the savings, and move on to the next one. No never-ending projects.

Lead follow-up automation workflow, step by step
  1. Step 1: Process mapping

    We look at how the task is done today, who does it, how long it takes, and which tools it lives in.

    You: walk us through the process step by step
    You get: a process map and the current time spent

  2. Step 2: Workflow design

    We define triggers, rules, exceptions, and the points where a person steps in.

    You: validate the rules and exceptions
    You get: a diagram of the automated workflow

  3. Step 3: Build and testing

    We build the workflow with test data and run it alongside the manual process.

    You: review the test results
    You get: an automation working in testing

  4. Step 4: Go-live

    We activate the workflow, set up error alerts, and train whoever supervises it.

    You: appoint an internal owner
    You get: a live workflow and an operations guide

  5. Step 5: Measurement and fine-tuning

    We compare time spent and errors before and after, and fine-tune as needed.

    You: report special cases to us
    You get: a savings report and adjustments

Memory-based or automated follow-up

Consistency is the hardest part of sales.

Memory-based or automated follow-up
Aspect Manual follow-up Automated follow-up by PACOWEB
Consistency Gets lost in busy weeks. Always up to date.
Timing When the salesperson remembers. When the lead shows interest.
Personalization Improvised messages. Proven messages for each case.
Visibility No one knows what’s been done. Complete history in the CRM.

How many of your quotes go unanswered? We’ll show you how to follow up on them automatically.

Automated follow-up by industry

Businesses with decision cycles of several days or weeks.

Lead follow-up automation for different industries and types of businesses

Education

Prospective students supported all the way to enrollment.

Construction companies

Prospects interested in projects over months of decision-making.

Business services

Proposals that need several approvals on the client side.

Lead follow-up automation FAQ

Won’t it annoy the prospect?

We design sequences with useful, well-spaced messages that stop when the person replies or asks not to receive any more.

Does it work without a CRM?

It can work with a spreadsheet to start, though we recommend a CRM as you grow.

Can it be done over WhatsApp?

Yes, with the official API and approved templates, to people who have given their consent.

How many sequences do I need?

Usually two or three done well: after first contact, after the quote, and reactivation.

What else is lead follow-up automation called?

It’s also known as automated prospect follow-up, follow-up sequences, or automated follow-up. It’s related to CRM, lead follow-up, automated email marketing, sales funnels, and lead scoring, topics we review with you when your project needs them.

Can’t find your question?

Related services

Automations that usually go hand in hand with this one.

Get a quote for automated follow-up

Tell us how you handle follow-up today and how many leads you manage per month.

  1. 1You contact us through the form or on WhatsApp.
  2. 2We talk about your business and what you need.
  3. 3You get the proposal in writing, with scope, timeline, and price.

Request your proposal

We reply during business hours (Bogotá time, UTC-5), usually the same day.

Your request0 of 6 required fields
Include your country code, for example +1 for the US.

Your privacy choices

Choose which cookies you allow. Necessary cookies are always on because the site can’t work without them.

Privacy policy