Automated lead capture and scoring
Every lead that comes in through your website, Google or Meta campaigns, WhatsApp, or email is instantly logged in your CRM, enriched, scored by potential, and assigned to the right sales rep, who gets an alert to reach out within minutes. Responding fast is one of the simplest ways to sell more.
Updated:
- No lead slips through the cracks
- Scored and prioritized
- Contacted within minutes
Sales-ready leads
900+ projects delivered
What lead automation includes
Capture, scoring, and assignment in one continuous workflow.
Capture
- Website forms and Meta and Google campaign forms.
- WhatsApp messages, emails, and calls.
- Logged with source and campaign.
Scoring
- Rules by budget, city, or interest.
- AI scoring based on the message.
- Duplicate and fake data detection.
Assignment
- Distribution by territory, product, or shift.
- Instant alert to the sales rep.
- Escalation if there’s no timely response.
Lead sources we connect
Every entry point for your customers.
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Website forms
Straight to the CRM with the visit source.
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Meta and Google campaigns
Ad forms synced instantly.
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Portals and directories
Leads from industry portals logged automatically.
Which part of your sales process should you automate? Find out in a minute
Four questions about your sales process so we can recommend where to start.
We recommend
Automate the sales process
We recommend
Automate lead follow-up
We recommend
Automate your CRM
We recommend
Marketing automation
We recommend
Automate email
We recommend
Automate WhatsApp
We recommend
Capture and score leads
How we automate your leads
We start with the process that takes up the most of your time, automate it, measure the savings, and move on to the next one. No never-ending projects.
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Step 1: Process mapping
We look at how the task is done today, who does it, how long it takes, and which tools it lives in.
You: walk us through the process step by step
You get: a process map and the current time spent -
Step 2: Workflow design
We define triggers, rules, exceptions, and the points where a person steps in.
You: validate the rules and exceptions
You get: a diagram of the automated workflow -
Step 3: Build and testing
We build the workflow with test data and run it alongside the manual process.
You: review the test results
You get: an automation working in testing -
Step 4: Go-live
We activate the workflow, set up error alerts, and train whoever supervises it.
You: appoint an internal owner
You get: a live workflow and an operations guide -
Step 5: Measurement and fine-tuning
We compare time spent and errors before and after, and fine-tune as needed.
You: report special cases to us
You get: a savings report and adjustments
Leads handled manually vs. automatically
A lead that waits for hours often ends up buying from someone else.
| Aspect | Manual management | Automated management by PACOWEB |
|---|---|---|
| Sign-up | Downloading files from each platform. | Instant in the CRM. |
| Priority | All treated the same. | Scored by potential. |
| Time to contact | Hours or days. | Minutes. |
| Measurement | No idea which campaign drives sales. | Source and outcome of every lead. |
How long does your team take to contact a new lead? We help you get it down to minutes.
Lead management by industry
Businesses that invest in digital advertising.
Real estate
Leads from portals and campaigns for multiple developments.
Education
Prospective students from multiple campaigns and programs.
Automotive
Shoppers interested in specific models and test drives.
FAQ about lead capture and scoring automation
Can’t find your question?
Message an advisor and we’ll get back to you during business hours (Bogotá time, UTC-5).
Does it work with Facebook and Instagram lead forms?
Yes, we sync Meta and Google lead forms with your CRM in real time.
How does AI score a lead?
It reads the message and the form data and assigns a category based on criteria we define with your sales team.
Can I tell which campaign generates sales?
Yes, we store the source of every lead so it can be tied to closed sales.
Do I need a CRM?
That’s what we recommend. If you don’t have one, we help you choose one that fits your size.
What else is lead capture called?
People also search for this as lead scoring, lead qualification, or automated lead management. It relates to CRM, lead follow-up, automated email marketing, sales funnels, and lead scoring, topics we review with you when your project needs them.
Related services
Automations that usually go hand in hand with this one.
Get a quote for lead automation
Tell us where your leads come from, how many you get a month, and which CRM you use.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.