Cookies let your website remember visitors and let you measure your campaigns, but they also collect personal data. Here's how to use them well and what US privacy rules require.
PWPACOWEB editorial team Published: Updated: 5 min read
The US has no federal law specific to cookies, but if they collect personal data, state privacy laws may apply, such as the CCPA in California. Informing users and giving them choices is how you comply.
Strictly necessary cookies that make the site work can usually be used without consent, although you must disclose them in your policy. Analytics and advertising cookies are the ones that call for the most care.
If your site targets people in Spain or the European Union, European rules may apply to you. If you only serve the US, the reference is state privacy laws, such as the CCPA in California.
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