Forms
Fewer fields and more clarity.
Web analytics and conversion rate optimization for businesses in the US
More traffic doesn’t help if your site doesn’t convert. We set up reliable analytics with GA4, study how visitors browse with heatmaps and session recordings, find where they drop off, and test improvements to copy, forms, and design with A/B tests. More leads and sales from the same traffic.
Updated:
- Reliable analytics with GA4
- Conversion leaks found
- Improvements proven with data
More results from the same traffic
10 years building for businesses
What the service includes
Measure, understand, and improve.
Measurement
- GA4 and Google Tag Manager.
- Conversions and funnels.
- Looker Studio dashboards.
Analysis
- Heatmaps and session recordings.
- Funnels and drop-off points.
- Analysis by device and channel.
Optimization
- Prioritized hypotheses.
- A/B testing.
- Rollout of winning improvements.
Making changes based on opinion or on data
Redesigns based on taste can make results worse.
| Aspect | Changes based on opinion | Data-driven optimization with PACOWEB |
|---|---|---|
| Decisions | Personal taste. | Real behavior. |
| Risk | Changes that hurt results. | Controlled tests. |
| Measurement | Fuzzy before and after. | Comparable results. |
| Learning | Not much. | Cumulative. |
Does your site get visits but few leads? Let’s find where they’re slipping away.
What we optimize
The points with the biggest impact.
Landing pages
Message and call to action.
Landing pages for ad campaignsCheckout process
Cart and checkout.
Conversion tracking
Accurate tracking.
Conversion tracking with Google Tag ManagerHow we optimize your conversions
SEO takes months, not days. That’s why we organize it in clear stages, with priorities based on impact and a monthly report that shows what was done and what’s changing.
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Step 1: Assessment
We get to know your brand, your audience, and what’s working today.
You: share access and goals
You get: an assessment and opportunities -
Step 2: Plan
We define messages, formats, calendar, and KPIs.
You: approve the plan
You get: a content calendar -
Step 3: Production and publishing
We create, publish, and manage your community.
You: approve the creative
You get: published content -
Step 4: Reporting and improvement
We measure reach, engagement, and leads, and adjust.
You: review results
You get: a monthly report
Optimization by type of site
A few of the businesses we’ve worked with on analytics and conversion, and what we prioritized for each.
Online stores
Cart and checkout.
Service business websites
Forms and WhatsApp.
Education
Sign-up forms.
What’s going on with your traffic? Find out in a minute
Three questions to find out whether you need an audit, traffic recovery, consulting, or analytics.
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We recommend
Analytics and conversion
Turn more visits into customers.
Digital analytics and conversion rate optimization FAQ
What is CRO?
It’s conversion rate optimization: increasing the percentage of visitors who take the action you want.
Do I need a lot of traffic for A/B testing?
A/B tests need volume; with low traffic, we use qualitative analysis and improvements based on best practices.
Do session recordings respect privacy?
Yes. Sensitive data is masked, and this is disclosed in the privacy policy.
How long does it take?
Tracking is set up in days; optimizations run in monthly cycles.
What else are analytics and conversion optimization called?
People also search for it as CRO, conversion optimization, or Google Analytics 4. It’s closely related to SEO audits, Google Analytics 4, Search Console, monthly reports, and KPIs, which we review with you when the project needs them.
Can’t find your question?
Related services
Services that pair well with this SEO work.
Which of these services do you need?
Tracking and conversions: these services are related, but they solve different problems. Choose based on what you need.
- If you need to track every form, phone call, and purchase accurately: Conversion tracking with Google Tag Manager
- If you need to analyze behavior and raise your conversion rate: Digital analytics and conversion rate optimization (CRO) (you are here)
- If you need performance reports for your paid campaigns: Ad campaign analytics
Get a quote for analytics and optimization
Tell us about your site, how much traffic it gets, and what action you want visitors to take.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.
Your request0 of 6 required fields