Unnatural links
Buying or mass-exchanging links.
Link building and digital PRGet out of a Google penalty and recover your visibility
A Google penalty isn’t the same as an ordinary drop. It can be a manual action that shows up in Search Console or an algorithm adjustment that hits websites with unnatural links, copied content, or pages created only to rank. We identify the type of penalty your website has, clean up the cause, prepare the reconsideration request when it applies, and leave you with a plan so the problem doesn’t happen again.
Updated:
- Diagnosing the type of penalty
- Link and content cleanup
- A well-supported reconsideration request
Get back in line with Google’s rules
10 years building for businesses
What recovery includes
Diagnosis, cleanup, and follow-up.
Assessment
- Manual action review in Search Console.
- Matching drops against Google updates.
- Report of likely causes.
Cleanup
- Toxic link audit and disavow file.
- Copied, thin, or automated content.
- Doorway pages and hidden text.
Reconsideration
- Documentation of what was fixed.
- Writing the request to Google.
- Follow-up until a response.
How we get the penalty lifted
SEO takes months, not days. That’s why we organize it in clear stages, with priorities based on impact and a monthly report that shows what was done and what’s changing.
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Step 1: Assessment
We get to know your brand, your audience, and what’s working today.
You: share access and goals
You get: an assessment and opportunities -
Step 2: Plan
We define messages, formats, calendar, and KPIs.
You: approve the plan
You get: a content calendar -
Step 3: Production and publishing
We create, publish, and manage your community.
You: approve the creative
You get: published content -
Step 4: Reporting and improvement
We measure reach, engagement, and leads, and adjust.
You: review results
You get: a monthly report
Penalties we handle
These are the most common Google penalty scenarios and what each one involves.
Low-value content
Copied or generated text with no review.
SEO copywritingSpam and doorway pages
Pages made only to rank.
Hacked website
Code or pages injected by third parties.
Website maintenancePenalty vs. traffic drop
Organic traffic recovery handles drops caused by migrations, technical errors, or competition. This service focuses on penalties for violating Google’s guidelines.
Traffic recovery
- Cause
- Technical errors, migrations, or competition.
- Signal
- A drop in Analytics.
- Main work
- Technical and content fixes.
- Close
- Gradual improvement.
Penalty recovery
- Cause
- A violation of Google’s policies.
- Signal
- A manual action or a drop after a spam update.
- Main work
- Cleanup of links and prohibited practices.
- Close
- Google’s response to the reconsideration request, if there’s a manual action.
Seeing a manual action notice in Search Console? Let’s review it now.
What’s going on with your traffic? Find out in a minute
Three questions to find out whether you need an audit, traffic recovery, consulting, or analytics.
Your answers0 of 3
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Analytics and conversion
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Cases we see often
Some of the businesses we’ve helped with Google penalties and what we prioritize for each.
Previous agencies with bad practices
Purchased links that now weigh you down.
Unchecked automated content
Hundreds of nearly identical pages.
Compromised websites
Spam injected into WordPress.
Google penalty recovery FAQ
How do I know if I’ve been penalized?
If there’s a manual action, Search Console shows it in the Security and Manual Actions section. If not, we match the date of the drop against known Google updates.
How long does it take to get it lifted?
A manual action can be reviewed within weeks after you submit the request. Algorithmic drops usually recover more slowly, with subsequent updates.
Is this the same as organic traffic recovery?
No. That service handles drops caused by technical issues or competition; this one deals with penalties for violating Google’s policies.
Will I get my previous rankings back?
Not always. If your rankings came from unnatural links, cleaning them up means losing that boost. No one can guarantee a position on Google, because the algorithm and the competition keep changing. What we do guarantee is consistent work, best practices, and transparent reporting.
What else is Google penalty recovery called?
Also known as Google manual action removal, penalized website recovery, SEO penalty removal, or link disavowal. It’s related to SEO audits, Google Analytics 4, Search Console, monthly reports, and KPIs, topics we review with you when your project needs them.
Can’t find your question?
Related services
Services that pair well with this SEO work.
Which of these services do you need?
Drops in Google: these services are related, but they solve different problems. Choose based on what you need.
- If you need to recover from a manual or algorithmic penalty: Google penalty recovery (you are here)
- If you need to recover traffic that dropped for other reasons: Organic traffic recovery
- If you need to change your website or domain without losing rankings: Website migration without losing SEO rankings
Get a quote to recover your website
Tell us when the drop started and whether you see any warnings in Google Search Console.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.
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