Email marketing your US customers actually open
Your customer email list is a channel you own: it doesn't depend on a social media algorithm or on cost per click. Email marketing done right sends the right message to each group, at a reasonable frequency, with a design that reads well on a phone. We plan your newsletters and email campaigns, design the templates, write the copy, and track opens, clicks, and sales.
Updated:
- A channel you own, built on your contact list
- Messages for each group
- Results measured for every send
Your message, straight to the inbox
900+ projects delivered
Types of emails we handle
The types of email marketing we’re asked for most, so you can spot yours.
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Newsletter
News and useful content every month.
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Promotions
Launches and offers to your list.
What do you need in social media and marketing? Find out in a minute
Three questions to point you in the right direction.
We recommend
Small business marketing agency
We recommend
Social media management
We recommend
Content creation
What email marketing includes
Strategy, creative, and measurement.
Strategy
- Goals and send calendar.
- List segments.
- Sign-up forms on your website.
Production
- Mobile-friendly templates.
- Subject lines and copy for each send.
- Testing before sending.
Deliverability and measurement
- Domain setup to stay out of spam.
- Opens, clicks, and unsubscribes.
- Monthly report and adjustments.
Businesses that get the most out of it
Here’s how we adapt email marketing to each type of business, based on what each one usually needs most.
Online stores
Repeat purchases and abandoned carts.
Education
Registrations and events.
Service businesses
Content that keeps the relationship going.
How we handle your email marketing
SEO takes months, not days. That’s why we organize it in clear stages, with priorities based on impact and a monthly report that shows what was done and what’s changing.
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Step 1: Assessment
We get to know your brand, your audience, and what’s working today.
You: share access and goals
You get: an assessment and opportunities -
Step 2: Plan
We define messages, formats, calendar, and KPIs.
You: approve the plan
You get: a content calendar -
Step 3: Production and publishing
We create, publish, and manage your community.
You: approve the creative
You get: published content -
Step 4: Reporting and improvement
We measure reach, engagement, and leads, and adjust.
You: review results
You get: a monthly report
Sending mass emails or doing email marketing
An unsegmented mass email usually ends up in spam or drives unsubscribes.
Mass email
- List
- Purchased lists or contacts without consent.
- Message
- The same for everyone.
- Design
- It breaks on mobile.
- Measurement
- None.
Email marketing with PACOWEB
- List
- Contacts who opted in.
- Message
- Tailored to each segment.
- Design
- Proven templates.
- Measurement
- Opens, clicks, and sales.
Do you have a customer list you’re not putting to work? Let’s start there.
Email marketing and newsletters FAQ
Can’t find your question?
Message an advisor and we’ll get back to you during business hours (Bogotá time, UTC-5).
What platform do you use?
We work with Mailchimp, Brevo, MailerLite, or the tool you already use, depending on your volume and the integrations you need.
Can I buy an email list?
We don't recommend it. It hurts deliverability and may violate the CAN-SPAM Act and the privacy laws that apply to your business.
How often should I send?
It depends on your industry and what you have to share. Many businesses start with one email a month and adjust based on the response.
How is it different from email automation?
Automation sets up flows that trigger on their own; email marketing also includes the strategy, the copywriting, and the campaign sends.
How much does it cost?
It depends on how many sends you need each month, the size of your list, and whether you need new templates designed.
What else is email marketing called?
People also search for it as email campaigns, business newsletters, mass email, or email newsletters. It’s closely related to social media, community management, content calendars, digital marketing, and Instagram and Facebook, which we review with you when the project needs them.
Related services
Services that pair well with this SEO work.
Get a quote for email marketing
Tell us how many contacts are on your list, what platform you use, and what you want your emails to achieve.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.