Web design for distributors and wholesalers in the US
We design websites for distributors and wholesalers, including importers: catalogs with thousands of SKUs, pricing by customer type, order minimums, and a portal where your customers buy or request quotes without calling a sales rep. We connect the site to your inventory so the information is always up to date.
Updated:
- Catalog by SKU and brand
- Pricing by customer type
- Synced inventory
B2B orders without phone calls
900+ projects delivered
What a distributor or wholesaler website includes
Your customer is another business that buys often and in volume. They need to find items fast, check availability, and order without wasting time.
Catalog
- Search by SKU, code, brand, or category.
- Product pages with specs, pack sizes, and case quantities.
- Brands you represent, with their information.
- Bulk product import from Excel or from your system.
B2B sales
- Customer registration with approval from your team.
- Pricing by customer type, volume, or assigned price list.
- Order minimums and payment terms.
- Quick ordering by SKU and reordering from past orders.
Integration and operations
- Inventory and price sync with your ERP.
- Orders that go to your system or to the assigned sales rep.
- Status updates for every order.
- Tracking of the most viewed and most ordered products.
Website models for distributors
Depending on how you sell today, we can start with a catalog and grow into a full ordering portal.
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Catalog with quote requests
Your SKUs with complete product pages and a button to request a quote.
Online catalog design -
B2B store
Prices visible only to registered customers, a cart, and online ordering.
WooCommerce store development -
Customer portal
Orders, invoices, account balances, and documents for each customer, with secure access.
-
Sales rep app
Your sales reps take orders in the field from their phones.
What kind of website does your distribution company need?
Four questions to find out whether to start with a catalog or go straight to an ordering portal.
We recommend
A catalog with quote requests
We recommend
A B2B store
We recommend
A B2B ordering portal
We recommend
An app for your sales team
How we build your distribution company’s website
The critical piece is the catalog data and its connection to your system; we solve that first.
-
Step 1: Sales and technical assessment
We learn how customers buy from you, your price lists, and the system you use.
You: share your catalog and logins.
You get: a catalog and integration plan. -
Step 2: Catalog
We organize categories, attributes, and the SKU import.
You: approve the classification.
You get: a structured catalog. -
Step 3: Design and development
We build the catalog, customer registration, and ordering flow.
You: test orders with trusted customers.
You get: a portal in testing. -
Step 4: Integration and launch
We connect inventory and orders, launch, and train your sales team.
You: your team attends the training.
You get: a live portal.
Phone orders or orders through a B2B portal
Taking orders by phone and WhatsApp works until volume grows. Here’s how a portal changes that.
| Aspect | By phone or WhatsApp | B2B portal |
|---|---|---|
| Hours | Only when the sales rep answers. | Customers order at any hour. |
| Errors | Item numbers and quantities written down wrong. | Customers choose directly from the catalog. |
| Availability | You have to check it every time. | Visible at the moment of ordering. |
| Pricing | The sales rep looks them up. | Each customer sees their own price list. |
| Sales rep time | Gets eaten up taking orders. | Goes to serving customers and landing new ones. |
Do your sales reps spend all day taking orders? Let’s see what part can move to the web.
Distributors we work with
Companies that sell in volume to retailers, businesses, or professionals.
Food and consumer goods
Frequent orders, delivery routes, and perishable products.
Hardware, spare parts, and supplies
Thousands of SKUs, search by part number, and compatibility.
Medical and laboratory supplies
Spec sheets, health registrations, and institutional customers.
Web design for distributors and wholesalers FAQ
Can prices be different for each customer?
Yes. We assign price lists by customer type, volume, or commercial agreement, and each customer sees only their own after logging in.
Does it connect to my ERP or inventory software?
Yes, if your system offers an API or data export. We sync SKUs, stock, and prices, and send orders to the system. Learn about CRM and ERP integration.
I have thousands of SKUs. How do they get loaded?
Through bulk import from Excel or from your system. We help you prepare the file and define categories and attributes so search works well.
Can I show the catalog to the public and prices only to customers?
Yes, and it’s the most common setup: the catalog is public to attract new customers, and prices appear after logging in.
Can my sales reps use it in the field?
Yes, the portal works on phones. If your team needs to work offline or take orders for multiple customers, a sales team app is a better fit.
What else is web design for distributors and wholesalers called?
Also searched for as distributor website, wholesaler website, or website design for distributors and wholesalers. It ties in with responsive design, WordPress, on-page SEO, hosting and domains, page speed, and a WhatsApp button, topics we review with you when your project needs them.
Can’t find your question?
Related services
Services distributors often add.
Which of these services do you need?
Web design by industry: these services are related, but they solve different problems. Choose based on what you need.
- If you need a website for a law firm: Law firm web design
- If you need a website for clinics and medical practices: Medical practice and clinic web design
- If you need a website for distributors and wholesalers: Web design for distributors and wholesalers (you are here)
- If you need a website for entrepreneurs: Web design for entrepreneurs
- If you need a website for a manufacturer or industrial company: Web design for manufacturers and industrial companies
- If you need a website for a service business: Web design for service businesses
- If you need a website for a tech company: Web design for tech companies
- If you need a website for a real estate business: Real estate web design
- If you need a website for schools and educational institutions: Web design for schools and educational institutions
- If you need a website for a small business: Small business web design
- If you need a website for a restaurant: Restaurant web design
Get a quote for your distribution company’s website
Tell us how many SKUs you carry, how your customers buy from you, and what system you use. We’ll propose a scope, timeline, and price.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.