Peak seasons can bring your best sales of the year or crash your store. Here's a step-by-step plan and the Google tools that help you make the most of them.
PWPACOWEB editorial team Published: Updated: 5 min read
Ideally, start at least six weeks ahead. That gives you time to review speed, inventory, logistics, and campaigns without rushing.
They don’t have fixed dates. They only exist in states that set them by law, with specific categories and price caps. Check your state’s official information.
Prevention is cheaper: upgrade your hosting, turn on caching, and optimize images before the season starts. If it happens anyway, keep customers posted on social media and WhatsApp while the tech team restores service.
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Google Ads, formerly Google AdWords, puts you in front of people searching for what you sell from day one. Here’s how the auction works, which campaign type to choose, and how to measure whether it’s really bringing you customers.
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An AI agent on WhatsApp can help customers, recommend products, and close sales around the clock. But it doesn’t run itself: it needs quality information, connections to your systems, and clear rules.
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